BREAKING: CBS Approves Pro-Life Super Bowl Ad Script
By Matt Smith
In addition to Gator fans tuning into University of Florida football games over the past several seasons, the faithful have had another reason to cheer as well. Florida quarterback and Heisman Trophy winner, Tim Tebow, has provided a public witness to his faith by writing a different Bible verse each week on his eye black.
Now, another form of witness has emerged from the Tebow family. Shortly after the season ended, rumors began to surface in pro-life circles that Tebow’s mother Pam would participate in a pro-life ad during Super Bowl XLIV. The New Orleans Saints and Indianapolis Colts take the field in Miami on February 7th.
The usual pro-abortion suspects such as the Women’s Media Center, National Organization for Women, and Feminist Majority are outraged that CBS, the network that brought you the infamous Janet Jackson / Justin Timberlake wardrobe malfunction during the Super Bowl XXXVIII halftime show, would even consider airing the ad.
News today out of New York identifies a CBS spokesman saying the script for the 30-second ad has been approved and did not feel that any protest would have an impact.
While the ad or even the script has yet to be released, the speculation among pro-life circles is the content focuses on Pam Tebow becoming sick while pregnant on a mission trip in the Philippines. Doctors at the time advised termination, and as many of these wonderful stories end – she is proud of her son’s accomplishments.
Focus on the Family, the sponsor of the ad, is taking an important step during times when more and more Americans are identifying themselves as pro-life. 30 seconds of air-time during the Super Bowl is costing between $2.5 – $2.8 million this year. The NFL estimates next Sunday’s game might be their highest rated ever, reaching an anticipated 50 million viewers in the United States. That would amount to the cost of just a nickle per viewer hearing a great pro-life message. However, if just one woman who might be on the fence, or one man watching the game understands the right thing to do is step up and become a father so that together they choose life – then any cost is worth it. Just like Pam Tebow knew it would be worth it.
Matt Smith is a consultant in Washington D.C. and former Associate Director of the White House Office of Public Liaison under President George W. Bush where he was the sports liaison among other duties.